Sidmouth Town Council has this week celebrated the reopening of its new look Tourist Information Centre.
The newly overhauled building boasts more space with fresh Visit Sidmouth branding. Information has been refocussed on the Sid Valley and surrounding areas of East Devon as well as providing information on the many events in the area.
The Town Council is one of the few in the country to retain a face to face presence for visitors and businesses in the town. The revamp is part of a longer term approach for the town’s tourism reliant economy.
The new centre hopes to become a place for people to go to for help seeking a holiday or a day visit, to show what the town has to offer. Whether that be great independent shops and outdoor pursuits like walking, cycling, sea-based leisure or just a relaxing reboot by the sea. And the new shop has a new range of high quality and environmentally aware Visit Sidmouth merchandise for visitors to take home as well as for residents to gift to friends and families.
Simon Jupp, MP for East Devon, performed the cake cutting to mark a new chapter in tourism promotion in the town.
Simon said: “It is so heartening to see the town council and its tourism information centre project with such a collaborative spirit in wanting to work together for the good of our town. I live here, I love our town, it’s a fantastic place. And now we have a very special brand to promote it – it is amazing.”
Councillor Louise Cole, Chair of the Tourism and Economy Working Group said: “As a Town Council, we have worked hard, even before Covid, to make sure our town is promoted as the quality destination that it is, in a managed and responsible way. Our hospitality sector has been hit hard through the pandemic and it is vital that we support recovery if we are to have a resilient economy and welcome the visitors that will help that to happen. The challenges are significant but our commitment to continue to support businesses to evolve and adapt is part of a pathway to quality employment in the Sid Valley that can encourage young people to stay and supports residents to be able to enjoy the town as a vibrant place to live.”