RH, formerly Restoration Hardware, just bought an abandoned Napa resort to develop its own winery and hotel

RH (formerly known as Restoration Hardware) is continuing on its quest to be known more for luxury experiences than its plush, expensive furniture. 

In an earnings call this week, CEO Gary Friedman announced the purchase of an 857-acre property in Napa, as first reported by the San Francisco Business Times. The luxury retail company has plans to develop the long-abandoned former resort site into a high-end getaway complete with its own winery. 

“We’ll build an experience the world has never seen,” Friedman said on the call.

The former site of Napa Soda Springs Resort, the property went on the