What Accor Has to Say on the Rising Bleisure Travel Trend
French-based hospitality giant Accor operates more than 5,000 locations—including Fairmont, Sofitel, Mondrian, SLS, M Gallery, and so many more hotel brands—in 110-plus countries around the world. Thus, it only makes sense that the execs at Accor, including chief sales and distribution officer Markus Keller, are uniquely positioned to have their fingers on the pulse of the hospitality industry, including travel and business tourism trends.
Markus Keller, Accor’s chief sales and distribution officer.Photo: Courtesy of Accor
One thing BizBash knows for sure is that “bleisure” travel is on the rise (we even heard so at Accor’s Global Meeting Exchange