Sleep is the hottest new hotel amenity

After the pandemic forced the Cadogan hotel in London to temporarily shut down, general manager Xavier Lablaude and his team began thinking of ways to bring guests back in.

With reports of insomnia on the rise, they decided to lean into one of a hotel’s key functions: providing a place to get a good night’s sleep.

The hotel launched its Sleep Concierge service in early 2021, assisting guests with all things slumber through a range of services and amenities, from hypnotherapy to calming tea. “A lot of people were quite stressed just by leaving their