Expedia, JetBlue at Skift Aviation Forum 2022

The dynamics of ancillary travel product distribution for airlines is continuously changing. Brand loyal customers are the order of the day. Yet in symbiotic ecosystems where airlines use online travel giants like Expedia to tailor their travel packages, competition for loyal customers is unavoidable.

Julie Kyse, vice president of global air partnerships for Expedia Group and Andres Barry, president of JetBlue products joined Seth Borko, senior research analyst at Skift, to discussed the push and pull of distribution within the sector at the 2022 Skift Aviation Forum in Dallas-Fort Worth.

JetBlue remains intent on bolstering its direct connection to customers