IHG beefs up all-inclusive resort offering by adding another brand

Another day, another traditional hotel company is throwing its hat into the ring of all-inclusive resorts.

IHG Hotels & Resorts, owner of brands such as InterContinental and Holiday Inn, this week announced a partnership with Spain’s Iberostar to add up to 70 all-inclusive resorts to its network. While IHG won’t actually own this Iberostar Beachfront Resorts brand, the partnership is billed as delivering the company its 18th brand.

The move is the latest in a string of brand additions over the last decade at IHG. The company has either acquired or organically added offerings like Avid, Atwell Suites, Regent, Six