Industry collaborates to solve talent crisis across business travel industry during GBTA Europe Conference

Brussels – Representatives from all areas of the business travel eco- system gathered at the GBTA Europe Conference in Brussels in November during The Big Idea session, sponsored by BCD Travel. The travel management company developed the theme for the session “Travel and The Law of Attraction” to discuss the pain points and solutions that appeal to talent both in and outside of the industry. This also included ensuring sustainable growth for business travel around four core pillars: industry image; diversity, equity and inclusion (DEI); traveler well-being and technology.

Travel has returned rapidly so the industry is catching up