Japan’s lemon island Ikuchijima is reinventing itself with community-based tourism

Setoda got the travel world’s attention in recent years when famed hotelier Adrian Zecha – the founder of Aman resorts – opened his new hotel brand right here in this sleepy seaside town on Ikuchi Island (or Ikuchijima in Japanese) in Japan’s Seto Inland Sea. Azumi Setoda, named after a local seafaring tribe, is just one of several new projects seeking to revitalise the island.

The Inland Sea was historically an important maritime trading route. Today, however, it’s known for its idyllic sun-kissed islands, which also include the world renowned art destination Naoshima. Avid adventurers also flock here for