The Language That Welcomes Consumers Back to Travel

Want a getaway? You and everyone else on planet Earth. Unfortunately, Mars is not yet a viable vacation destination. But that’s not stopping travel and tourism brands from supplying unbeatable vacation packages for the trips customers have been planning since 2019.

But let’s get real—the pandemic years were (still are?) an emotional roller coaster. And not a fun one at Disney World. So, how are hospitality companies positioning vacations these days? And what can we learn about language used during the pandemic?

For the love of travel … and data

Before breaking down travel language, let’s go over some contextual