Wyndham Launches First Dedicated All-Inclusive Resort Brand

Skift Take

Don’t let the hype about all-inclusive resorts being another offering for loyalty members fool you: This trend provides major hotel companies like Wyndham a much-needed growth story for shareholders during the travel recovery.

Another mainstream hotel company is beefing up its presence in the increasingly competitive all-inclusive resort sector.

Wyndham debuted Tuesday its 22nd brand, Wyndham Alltra, an all-inclusive resort offering in partnership with Playa Hotels & Resorts. While Wyndham already has several all-inclusive resorts under its namesake brand, this is the company’s first brand dedicated entirely to all-inclusive properties.

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