Delta Vacations promotes diversity in ad images: Travel Weekly

Delta Vacations is spearheading a new initiative to change the face of travel marketing — literally. 

Delta Vacations and Adobe have partnered to launch Faces of Travel, a campaign to make the imagery used in travel advertising and on social media more inclusive of the diverse travelers who make up the brand’s client base. 

“Traditionally when you look at travel photos, it doesn’t show a broad representation of all of our customers and our customer bases,” Delta Vacations president Kama Winters said. “We’ve just launched a partnership that we’re really excited to leverage for on behalf of our travel advisors.”