JetBlue Wants to Be Seen As Travel Company, Dropping Fares to $31

  • JetBlue is adding air and cruise packages to its lineup of JetBlue Vacations travel products. 
  • Customers will also be encouraged to book JetBlue flights directly on its website for additional benefits than online travel agents can provide. 
  • A new “monster sale” will drop fares to $31 on 31 routes across the US. 

JetBlue Airways wants to sell vacationers more than just their flights, it wants to sell them their entire vacation. 

JetBlue Vacations, the platform through which travelers can book package deals for air, hotel, and car rentals, just added cruises to its lineup. The goal