The PGA Tour is losing one of its most loyal and long-standing sponsors.
Honda will end its sponsorship of the tournament played each year in Palm Beach Gardens, Fla., after the 2023 Honda Classic, according to a story first reported by Golfweek, which cited multiple sources. The automaker has sponsored the event since 1982, making it the longest-running uninterrupted title sponsorship on the PGA Tour.
The work to acquire a new sponsor has begun, tournament director Andrew George told Golfweek. “We’re going to get right to work on solidifying a place for 2024,” George said. “We’re not going to be