Expedia Group and IHG Hotels & Resorts Enter Preferred Partnership for Optimized Distribution

SEATTLE – Expedia Group and IHG Hotels & Resorts announced that Expedia Group is now a preferred redistributor of IHG Hotels & Resort properties’ wholesale rates through Expedia Group’s Optimized Distribution Preferred program.

The wholesale distribution market is inefficient and expensive. The complexity of maintaining disparate channels takes a significant chunk out of hotels’ bottom line. Expedia Group’s Optimized Distribution program resolves these challenges by creating a primary gateway solution for the hotelier and its B2B demand partners, ultimately reducing costs, generating incremental revenue for hotels, and providing accurate content and better rates to travelers.

IHG Hotels & Resorts joins