Vail Resorts Sold a Record Number of Passes. Now, Their Ski Areas Are Facing a Logistical Nightmare.


In March 2021, Vail Resorts gave the snow-sports world a shock: prices for its multi-resort season pass, called the Epic Pass, would be slashed by 20 percent, from $979 to $783. Its Epic Local Pass, which grants access to fewer resorts, would also see a price cut, from $729 to $583. “We are excited to make it easier for everyone to move into a pass,” Vail’s then CEO Rob Katz said in a press release, “and we remain fully committed to ensuring continuous improvements in the guest experience.”

Thanks to the price cut, and to an impressive portfolio of