Google’s free hotel booking links arrive on Search and Maps

Google is expanding its free hotel booking links to show on Search and Maps, the company announced Wednesday. The company is also adding reporting capabilities, support for hotel rates in Google Business Profiles and rolling out Local Posts to hotels as well.

Google's free hotel links in search results
Image: Google.

Free hotel booking links expand to Search and Maps. In March 2021, Google started offering free listings within Google Hotel search. Now, the company is adding support for free hotel booking links on the Search results page and Google Maps. When a user clicks on these links, they’ll be taken to the hotel’s (or online travel